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Malo world

Malo History

The Malo brand originated in the 1970s in Liguria, a picturesque coastal region of Italy. Malo, as it is known today, was conceived by two brothers – Alfredo and Giacomo Canessa. The freshly graduated young men were spending their free time in the square of Portofino. Here, international elite had dinner every evening in the open air, and with the chill from the night breeze would put on their cashmere sweaters. The most common were classic unisex sweaters from Scotland that were barely distinguishable from one another: they were made in one color palette and had a long-outdated fit.

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Malo cashmere was 70% handmade and deservedly met the taste of those who truly valued moderation in luxury.

This inspired the brothers Canessa to create their own collection of modern sweaters for a sophisticated public. The first ‘amateur’ production had tremendous success among the buyers, and Alfredo and Giacomo decided to expand their business and move to Florence, the uncontested seat of Italian luxury at the time.

Thus, in 1972 the Malo brand was established in Florence as the first Italian brand to produce exclusively cashmere products. Successful business decisions and overwhelming demand turned Alfredo and Giacomo into Italian specialists in the production of the most valued yarn in the world.

Malo’s cashmere thrilled with the caliber of its craftsmanship and the first to notice were the foreign buyers who visited the Pitty Imagine Fashion Fair in search of the perfect ‘made in Italy’ mark of quality. Visitors from the United States, Germany, and Japan were stunned by Malo’s brave collections, which included a vast array of shades and sparkled with color nuances.

In the following decade, the Malo brand became synonymous with the elegance that only a few privileged could afford. Malo’s cashmere was 70% handmade and deservedly met the taste of those who truly valued moderation in luxury.

The company’s destiny has been certain ever since. The number of clients grew, and starting in 1984, one by one, flagship stores of the brand were opened.

Unchangeably, the Malo brand has offered more and more sophisticated collections, giving each item a sense of distinction and authenticity, always with the will to add innovation to timeless elegance.

Timeline

Brand history

  • 1972
    Malo is founded by brothers Alfredo and Giacomo Canessa in Florence.
  • 1970-1980
    Malo brand becomes famous countrywide.
  • 1980
    Expansion outside the domestic territory, opening a showroom in Milan.
  • 1984
    Malo brand expands outside Italy. Malo USA appears in New York.
  • 1990
    Focus in increasing exports; opening of sales in strategic markets (New York, Dusseldorf, Paris, Tokyo).
  • 1993
    Malo boutique opening in Forte Dei Marmi.
  • 1994
    Malo becomes a leader in cashmere production in Italy after acquisition of its main competitor GMG Malima.
  • 1996
    New boutique in Palm Beach.
  • 1998
    Malo boutique opening in Porto Cervo, Porto Rotondo, Aspen.
  • 2000
    Malo appears in Milan, Via Spiga and Rome, Via Borgognona. .
  • 2001
    Malo boutique opening in Courmayeur and Marbella.
  • 2006
    Debut at New York fashion week with AW collection.
  • 2012
    New boutique in Beverly Hills.
  • 2014
    Opening a boutique in Milan, via Montenapoleone 18. =Repositioning of brand and development of retail stores opening.
  • 2015
    Opening a boutique in Saint Tropez and two boutiques in Moscow.
  • 2018
    New Management, relaunch of the brand at international level based on the Made in Italy quality and the preciosity of hand made products.

Malo's yarn details

Malo's yarn details

A soft merino wool poem, the smoothest “pacha cotton”, the divine “shi-silk” , the vicuña and the sofisticated cashmere.

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cashmere

Malo cashmere embodies tenderness. Exclusive and refined, versatile and sophisticated, it is the soul, matter, and mirror of Malo. This natural, light, and elegant fiber is the most versatile thanks to Malo’s modern technological solutions that optimize its aesthetic effects. A material gratifying to all senses, it is lightness par excellence, softness by definition, warmth in a natural state. The magic starts in inner Mongolia, where the fiber is gathered by hand when the indigenous breed of goat sheds its winter coat in early Spring. Malo’s yarn is created from the highest quality fiber, and is imported directly as raw material to be spun and dyed in the Malo factory in Italy. What distinguishes Malo Cashmere from so many others on the market is the quality measured at every single stage: from sourcing to production. For the customers, this means the softest, most sensual cashmere knits that wash well without excessive pilling, and have a tremendous lasting power. Malo cashmere is developed for a long and much loved life in our wardrobes and can be passed from father to son, from generation to generation, as a timeless item.

vicuña

The vicuña is the national animal of Perù and one of only two wild South American camelids that live in the high alpine areas of the Andes. Vicuñas produce small amounts of extremely fine wool, which is highly prized and very expensive because the animal can only be shorn every three years and has to be caught from the wild. When knitted, the product of the vicuña’s wool is incredibly soft and warm. The quality of vicuña wool has been recognized for millenniums. The Inca valued vicuñas highly for it, and it was against the law for anyone but royalty to wear vicuña garments. A vicuña only produces about 0.5 kg of wool a year, and gathering it requires a certain process. During the Incan Empire, vicuña wool was gathered by means of communal effort, called chacu, in which multitudes of people herded hundreds of thousands of vicuña into previously laid funnel traps. The animals were sheared and then released; this was only done once every three years. Incans believed the vicuña to be the reincarnation of a beautiful young maiden who received a coat of pure gold once she consented to the advances of an old, ugly king. Because of this, it was against the law for anyone to kill a vicuña or wear its fleece, except for Incan royalty. However, only under Incan rule and today were vicuñas protected by law. They were heavily hunted in the intervening period. By the time they were declared endangered in 1974, only about 6,000 animals were left. Today, the vicuña population has recovered to about 350,000, and although conservation organizations have reduced its threat-level classification, they still call for active conservation programs to protect populations from poaching, habitat loss, and other dangers. The fiber is so popular due to its warmth. Tiny scales on the hollow, air-filled fibers cause them to interlock and trap insulating air. Vicuñas have some of the finest and most delicate fibers in the world, with diameters of 12 microns fewer than those of cashmere. Since the wool is sensitive to chemical treatment, Malo lets vicuña products retain their natural color.

merino wool

From the most noble fibers come unique and special luxuries. Merino Wool, or ‘Gold from the Sky,’ is a tender luxury. It’s the pleasure of a pause, a winter’s dream, a path to travel with the heart. This special Malo wool is a gift from nature: a precious fiber obtained from Australia’s Merino sheep. Each specimen can produce up to 10 kg of very fine wool. This type of wool is particularly sought after because of its delicacy: the wool of a merino sheep is much thinner than the wool of a common sheep. Generally, a fiber with a diameter of 20 microns comes from a common sheep. Malo uses fibers from sheep carefully bred by Australian farmers for centuries, resulting in an average 14 micron diameter per fiber. The fiber is coated with tiny scales that give it powerful insulating properties and resistance to moisture. Merino wool’s protection against cold and moisture can be an effective and natural therapeutic remedy in cases of inflammation and pain. It does not irritate the skin and its natural antibacterial properties eliminate bad odors.

pacha cotton

Malo cotton moves with softness, lightness, and warmth. Easy, subtle, and refined, this fine quality cotton comes from Giza and is ideal for warmer temperatures. Malo’s Pacha cotton is the “queen” among the varieties of Egyptian cotton. Egyptian cotton has been known for centuries for its value. In 1820, Pacha cotton was produced for the first time thanks to Mohammed Ali Pasha, the founder of modern Egypt. Thanks to the unique ingredients offered by nature, the fertile land along the Nile and the delta region are the only climatic conditions that can produce this delicate cotton. Despite this fineness, the resistance of Giza cotton remains high, at an average of 44.30 g/tex. From this combination of finesse and strength, the best yarn in the world is made.

shi-silk

The Silk of the Goddess, Malo’s silk evokes a poem or a magical tale. It is said that the birth of the Chinese silkworm originated with Empress Xi Ling Shi, but silk in China was probably produced as early as 3000 B.C. The silken robes that were once reserved for Chinese emperors became part of the wardrobes of society’s upper class, and soon expanded across borders as Chinese merchants brought silk to those who coveted its lightness and beauty. Malo’s special silk is a precious fiber, full of softness, brilliance, and a pleasant feel that make it the perfect companion for warm summer days.

Cashmere History

Cashmere History

The history of cashmere is that of a fusion of eastern and western cultures, beginning in Ancient Rome. From the Egyptian harbor of Barbarisum (now Karachi), many ships were leaving loaded with perfume, gems, spices and cashmere tunics. The latter were popular with the female half of the Roman aristocracy, but not many could boast a cashmere dress from their wardrobe – Persian weavers required three years just to make one such dress.

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Cashmere History

The history of cashmere is that of a fusion of eastern and western cultures, beginning in Ancient Rome. From the Egyptian harbor of Barbarikon (now Karachi), many ships were leaving loaded with perfume, gems, spices and cashmere tunics. The latter were popular with the female half of the Roman aristocracy, but not many could boast a cashmere dress from their wardrobe – Persian weavers required three years just to make one such dress.

Later, in the Napoleonic Era, cashmere became more prevalent in the drawing rooms and reception halls of European elite. During the Egyptian campaign of 1792, Napoleon’s soldiers took away the most valuable items from the Turkomen –Mamluks – cashmere shawls – which were then granted as spoils to top-ranking officers in the army.

In the era when ladies didn’t wear coats, these gracefully decorated articles were the most desired accessory to keep warm in the cold. In the mid 19th century, Honoré de Balzac wrote that the purchase of just one shawl could be compared to purchase of a carriage.

Between the 18th and 19th centuries, the bourgeoisie demand for cashmere increased and its production was moved from India to the European continent.

England, at the time benefiting from trade relationships with its colonies, became the center of European cashmere production. Up until the 1960s, there was no sweater, scarf or coat made from cashmere that wasn’t produced in England. This lasted until 1972, when someone decided to change the status quo.

Malo meaning

Malo meaning

Malo comes from the Latin “ego malo”, which means “I prefer”. The name refers to those who understand the difference between good cashmere and cashmere of the highest quality from the Italian brand Malo.

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Skin, eyes, and hands can appraise the quality of fabric immediately. This cashmere is picked out manually with particular care and affection, selected for the whitest goat hair and the longest and finest fiber. Such cashmere is timeless.