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I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears.
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The Cashmere of Malo is dyed pink in honor of women and it becomes an art installation thanks to the artist Paola Citterio. The artist Paola Citterio reinterprets the cashmere of Malo with an installation presented for the project “Woman” organized by La Tenda Experience in Via Solferino 10 (Milan) from 7th to 20th October 2019.

A true Colour Experience, the one proposed by Malo for the SS20 collection. On the occasion of the Milan Fashion Week, an important event for Italian Fashion, Thursday, September 19th 2019, the Boutique in Via Monte Napoleone has dyed itself with colors, lights and vitality. The event, part of the Camera della Moda Italiana Calendar, was a real pleasant moment. The theme of the collection is the “Journey in Colours”. The colors of summer memories, big capitals, sunsets. Colors that runs on precious threads and weaves, revealing a collection with a fluid and elegant allure that doesn’t deny Malo’s precepts: craftsmanship, invisible luxury and Made in Italy.

“Open Secrets” by Rachel Lee Hovnanian, a multi-faceted and multidisciplinary artist, is present also in our Malo Boutique in Forte dei Marmi, with NND Immersion Room, an installation presented for the first time in New York. Until mid-September the boutique garden becomes the setting for a strong and totally immersive experience, as far away as we will be from the false security that our networks, smartphones and social media promise us.

We are back on track with a special event in Milan Boutique, decorated for the occasion during Salone del Mobile, it smells of cedar and old woods. The event was born from the collaboration between Malo and Riva1920, which on a spring evening gathered the aficionados of those historical brands in an exclusive reunion between fashion and design.

Imaginary of other times, protagonists’ Italian families that with resourcefulness exceed the boundaries, cross the world, discover new cultures, confront each other, know each other, then come back and enrich their manufacturing and craft traditions thanks to the discoveries made. A journey that starts from the lands of Cashmere, stops among the Limbu of Nepal, caresses the colourful "Dhaka" characterized by beautiful geometric patterns, and then still in the Far East, in search of camel wool, to end up in the Andes learn the secrets of the precious fibres of vicuña and alpaca, which the Inca exclusively devote to the garments of the Kings.