The vision inspired by classic Italian villas and contemporary lofts, centers round a layout of interconnecting rooms creating a chic, understated sense of homeliness.
The villa concept creates a fluidity of movement with cashmeres displayed on elegant shelves and cases, walls washed with light. The feel will be of ‘the exceptional’ and ‘ true’ : with wood floors, contemporary furniture commissioned by artisans juxtaposed with antique and vintage pieces and artifacts that have site specific sense and meaning.
The keywords behind the concept of Malo stores are the same that drive the product: luxury, quality, understated simplicity, tradition, modernity. It is not about simple guidelines, but a philosophy pursued daily in the preparation of the individual boutiques.
The atmosphere is elegant and familiar: the charm and warmth given by the natural raw materials such as oak wood used for the flooring, helps to create harmony between the environment and the Malo collections. The finishes in natural tones, along with spotlights secured by metal finishes, contribute to making the space look sophisticated and contemporary.
As customers demand so much more of luxury both in terms of the integrity and beauty of the product and in the retail experience, Malo is positioned to excel in all areas.